Setup Wizard
Serpelo's guided setup wizard walks you through essential configuration in just a few minutes, so your site is SEO-ready from day one.
Launching the Wizard
The Setup Wizard appears automatically the first time you activate Serpelo. If you skip it or want to re-run it later, you can access it anytime from the Dashboard.
Automatic Launch
After activating Serpelo, the wizard opens automatically. Follow each step to configure your site's baseline SEO settings.
Manual Launch
Navigate to Serpelo → Dashboard and click the Run Setup Wizard button, or go to Serpelo → Settings and look for the "Re-run Setup Wizard" option.
Step 1: Basic SEO Settings
Define the foundational SEO settings for your site, including how titles appear in search results.
| Setting | Description | Example |
|---|---|---|
| Title Separator | The character that separates your page title from your site name in search results. | My Page | My Site |
| Homepage Title | The SEO title for your homepage. You can use the placeholder {site_name} for your site name and {site_desc} for directory tagline. |
Best Coffee Shop in Town | CoffeeBrew |
| Homepage Description | The meta description shown for your homepage in Google. Keep it under 160 characters for best results. | Premium artisan coffee delivered to your door. Free shipping on orders over $30. |
Available Title Separators
Choose the separator that matches your brand's style:
Step 2: Features
Choose which SEO modules to enable. You can toggle any feature on or off — all are enabled by default for the best out-of-the-box experience.
| Feature | What It Does | Default |
|---|---|---|
| XML Sitemaps | Automatically generates sitemaps for search engines to discover your content. | ✅ On |
| Schema Markup | Adds structured data to your pages for rich results in Google (stars, FAQs, etc.). | ✅ On |
| Open Graph | Controls how your pages look when shared on Facebook, Twitter, and other social media. | ✅ On |
| Breadcrumbs | Adds breadcrumb navigation to your pages for better user experience and search snippets. | ✅ On |
| Redirects | Manage URL redirects (301, 302, 307) to preserve SEO value when URLs change. | ✅ On |
| 404 Monitor | Tracks broken links visitors encounter so you can fix or redirect them. | ✅ On |
| Image Optimization | Automatically compresses, resizes, and converts images to WebP for faster loading. | ✅ On |
Step 3: Organization / Person
Tell search engines who runs your website. This information is used for the site-wide schema markup that appears on your homepage.
| Setting | Description |
|---|---|
| Type | Choose Organization (for businesses, brands, companies) or Person (for personal blogs, portfolios). |
| Name | Your organization or personal name as you want it to appear in search knowledge panels. |
| Logo | Upload your logo. Google uses this for the Knowledge Graph. Recommended: square image, at least 112×112px. |
| URL | Your official website URL (typically your homepage). |
Step 4: Image Optimization
Configure how Serpelo handles your images. These settings apply when you upload new images and during bulk optimization.
| Setting | Description | Default |
|---|---|---|
| Compression Quality | Image quality after compression, from 1 (smallest file) to 100 (best quality). A value of 80–85 is ideal for most sites. | 82 |
| Max Width | Images wider than this will be automatically resized. Prevents unnecessarily large files. | 1920 px |
| WebP Conversion | Automatically create WebP versions of your images. WebP files are typically 25–30% smaller than JPEG/PNG. | ✅ On |
| Lazy Loading | Images below the fold are loaded only when the visitor scrolls to them, speeding up initial page load. | ✅ On |
Step 5: Monitoring & Reports
Set up automated SEO monitoring so Serpelo keeps an eye on your site's health even when you're not logged in.
| Setting | Description | Options |
|---|---|---|
| Email Recipient | The email address where monitoring alerts and SEO reports will be sent. | Your admin email (auto-filled) |
| Report Frequency | How often you'd like to receive a comprehensive SEO health report. | Weekly (recommended), Daily, Monthly |
| Uptime Monitoring | Checks your site's availability every hour and sends an alert if downtime is detected. | ✅ On (Pro & Elite) |
| SSL Monitoring | Monitors your SSL certificate and warns you before it expires. | ✅ On |
Importing from Other SEO Plugins
Switching from another SEO plugin? Serpelo can automatically import your existing SEO data so you don't lose any of your work.
Supported Plugins
Yoast SEO
Titles, descriptions, focus keywords, social meta, redirects
Rank Math
Titles, descriptions, focus keywords, schema, redirects
All in One SEO
Titles, descriptions, social meta, schema mappings
How to Import
Go to Settings → Import SEO Data
Navigate to Serpelo → Settings → Import SEO Data. Serpelo automatically detects any compatible SEO plugins installed on your site.
Select the Source Plugin
Choose which plugin you want to import from. You'll see a summary of what data will be migrated.
Preview & Import
Click Preview Import to review what will be imported. When satisfied, click Import Data to begin the migration.
Verify & Deactivate Old Plugin
After importing, spot-check a few pages to confirm the data migrated correctly. Then deactivate (but keep installed) your old SEO plugin as a safety net.
Re-running the Wizard
Need to change your baseline settings? You can re-run the Setup Wizard at any time:
From the Dashboard
Go to Serpelo → Dashboard and click the Run Setup Wizard button in the quick actions area.
From Settings
Go to Serpelo → Settings → General and click Re-run Setup Wizard at the bottom of the page.